May 25, 2009

Leaflet



This double-sided leaflet would be available wherever organic products are sold. The written information is drawn from the Organic Production Systems General Principles and Management Standards (CAN/CGSB-32.310-2006).

The standards document was available here until recently. I've managed to find it here, but it now costs $30 to download or order a printed copy. This information should be readily available to all Canadians and I would appreciate knowing why it isn't anymore.

May 14, 2009

Context



Here are some of my promotional designs in their intended environments. 

Organic Canada Posters






These transit shelter posters are meant to teach Canadians to recognize the new Organic Canada logo. 



May 08, 2009



OCAD Thesis Project:
Organic Canada identifies and promotes Canadian produce that meets the new national organic standards being implemented in the summer of 2009. 
This project involved generating a name, logo, and materials for an awareness campaign.

My final logo is composed of an organic apple, a maple leaf and a dinner plate. These different shapes become more apparent after multiple viewings. Both the English and the French fit comfortably and with equal visual importance. The logo is meant to have both a contemporary and lasting style. 

The typeface I used for this logo and all of its applications was made in Canada. Preface was designed in 2003 by Nick Shinn, RGD. Shinn has lived in Toronto since 1976.

The actual proposed logo and the organic standards document are available here.